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Brainstorming for Meme-Based Campaign

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Mckma Mckma's picture
Brainstorming for Meme-Based Campaign
Okay, I'm in the super early brainstorming stages of a new campaign and am looking for input/ideas to build into it. I'm wanting to plot out story arc/conflict revolving around the idea of the "big bad" being a meme evolving through the hypercorps/Planetary Consortium. Inspiration has come from a couple major sources, Akaja from the Know Evil campaign(http://slangdesign.com/forums/index.php/topic,329.msg32101.html#msg32101), CGP Grey's "Thought Germ" video (https://www.youtube.com/watch?v=rE3j_RHkqJc), and seeing how people spread misinformation in internet echo chambers. As of right now, I know that I'm treading a really tough position of how to actually discover/fight a meme or something so nebulous, but I think that is also part of what makes it so terrifying. Some of the structure/ideas I'm thinking:
  • As with Akaja, no one "starts" the thing intentionally, it more or less arises from a series of events
  • PCs would uncover the danger as they are undergoing other missions at which point their focus shifts to the meme fulltime
  • The danger of fighting it head on (e.g. If someone is arguing something that is completely false and idiotic, you don't typically set up a debate with the most prominent figure on the opposing side for the risk of actually legitimizing what your are fighting, but more sinister than stupid)
  • I'm thinking the x-threat piece comes in as it might be something of a singularity-seeking meme or essentially trying to turn all of transhumanity collectively into a TITAN-esque collective
  • Before PCs uncover the "meme-ness" of it, they take down something only to see it pop up several other places (a la Hydra), leading to them delving into its true nature.
  • Being a meme/thought-germ, it infects different hypercorps in different ways, perhaps leading to mini x-threats throughout the campaign. This could lead to the struggle of balancing fighting the symptoms vs. the disease.
  • So those are some of the initial thoughts. The overall concept is probably less than an hour old and I haven't slept on it yet (the time that things typically coalesce better for me), but I was eager to get input and thoughts from others. Any ideas, especially on how to "beat" the meme or major flaws to avoid would be greatly appreciated.
    uwtartarus uwtartarus's picture
    I have had the worst time
    I have had the worst time thinking up good memetic horror ideas. Drives me nuts because, as Akaja is such a perfect example of it, to conjure novel ones is so damn difficult. Another one you may want to check out is the movie Suicide Club, and maybe anime Paranoia Agent (that one I haven't seen yet so not 100%).
    Exhuman, and Humanitarian.
    MrWigggles MrWigggles's picture
    In the Pre Fall news item,
    In the Pre Fall news item, the article I wrote about the 'Listless" Meme phage, was an weaponized nihilism in my own head. Basically folks became absorb by the idea of absolute nihilism, to the point of losing any motivation to do anything so they did nothing till they died. The problem with Meme based dangers, is you're kinda stuck with just copying Akaja. Any weaponized meme, isn't something that players can really interact with well, unless your group is almost entirely research types and you like doing medical dramas. And thats what I would really based it on, any kinda of Medical Drama. Like House probably, instead of ER.
    Mckma Mckma's picture
    Thanks!
    Thanks to the both of you for the thoughts, the dialogue helps me process.
    MrWigggles wrote:
    The problem with Meme based dangers, is you're kinda stuck with just copying Akaja. Any weaponized meme, isn't something that players can really interact with well, unless your group is almost entirely research types and you like doing medical dramas.
    This has been the biggest sticking point to me actually getting started plotting things out. Because I have realized the problem is interacting/fighting, but I feel like I have the idea just at the edge of my brain of how to make it just a little more concrete without becoming just a "standard" villain. This was the main reason I was thinking of involving the hypercorp structure, with them affected, there seems to be room to create something concrete. So if the whole consortium is affected and as consortium decides to do something, conceivably the PCs could destabilize or take out a few key pieces to disable the whole thing, then the meme could die because it isn't a possibility (extreme example, huge focus on reclaiming, but if you blow up the earth, nothing to reclaim). It's still super rough and not clean, but that's what I'm processing now. The one "better" idea I have is a social engineer of some sort is driving the meme and influencing its spread. I feel like this becomes too concrete for my hopes though as it makes it just a normal villain. That said, it does serve as a fallback if I can't figure anything else out.
    MrWigggles MrWigggles's picture
    With that said, copying Akaja
    With that said, copying Akaja doesn't mean there isnt a lot of neat stuff to do there. For instance, there are still celebrities inside EP. Folks elect to take on pyscho surgery to adapt mannerism and gaits of Celebrities. Things go awry.
    Armoured Armoured's picture
    Memes are difficult to work
    Memes are difficult to work with, as most people aren't good at thinking about ideas. Ideas are scary, but ideas about ideas get a bit meta and are hard to make compelling. My first thought was to go and trawl the SCP Foundation wiki for ideas. They tag their works to be searchable; http://www.scp-wiki.net/system:page-tags/tag/memetic for instance. SCP-1059 is a great example. A concept causes the human mind to mis-identify the value and importance of other data. Secrets start getting over-protectively hidden, and important information starts to get classified. This is the sort of thing that could remain undetected for a while in transhuman society, with privacy already rampant. What do you know, and what did you need to know, and wasn't told to you?
    puke puke's picture
    Some sources of inspiration
    For game systems that are designed to handle this, take a look at Mindjammer (FATE based, also transhuman but more in the tone of Bank's "Culture") where meme warfare is an explicit theme of the game with game mechanisms to back it up. http://mindjammerpress.com/mindjammer/ Also take a look at Diaspora (also FATE, more "Traveller" themed) which has a social combat (better viewed as political / strategic conflict) mechanism designed to do just this. http://www.vsca.ca/Diaspora/ For actual themes to draw inspiration from, you don't even need to look to science fiction. Look at the spread of anarchist thought through the 19th century, and how governments rallied to fight it. Consider the spread of communism through the early 20th century, spreading from German philosophers to Russia, Spain, Finland, China, and on and on. WWII didn't start as a war against the axis powers, it started as a series of communist revolutions and the Germans were allowed to expand because they were fighting against it. Recall the infectious ideas of capitalism spreading through the 80s, with its "Greed is good" mantra. Today you can see religious extremism in the US's ultra/neo-conservative "religious right", the militarization of radicalized islam, and some similarly objectionable behavior by ultra-orthodox jews. Compare this to the same sweeping trends visible through history, as the tide of human culture moves from enlightenment (scientifically progressive) to romantic (reactionary, regressive) periods. Even leaderless globally distributed groups like "Anonymous" are examples of memes, regarding how they spread and gain influence and support. Look even to democracy; how the Ukraine was pulled away from Russia, and the spread of the "Arab Spring". The nice thing about these is that there are example cultures in Eclipse Phase which could be an incubator for any one of the above. They could be an incubator or catalyst for the spread of a dangerous form of some meme. Or, they might be a first-to-fall canary in the coal mine sort of thing. Perhaps a dangerous form of anarchism pops up on Mars, but it flys under the radar as it spreads out. Once it hits Saturn the Grapevine totally collapses. Refugees start to hit other habs, overcrowding, locking up all physical shipping for support and logistics and moving people as farcast services are denied for political reasons... the infection and instability spreads...
    SquireNed SquireNed's picture
    Mindjammer? Ah, thanks, I was
    Mindjammer? Ah, thanks, I was having a good morning up to now. I'm not sure one can honestly talk about a FATE game having mechanics for anything so much as loosely skinned shenanigans that a proper GM would do automatically.
    Spoiler: Highlight to view
    I hated Mindjammer so much it made me stop reviewing games.
    I think that one thing that people overdo when talking about memes (in the EP/Dawkins sense) is that they aren't like mindhacks and stuff. An example of a modern day memetic assault is the sort of stuff ISIS does all the time. Nobody else really does it like they do; even opponents and outsiders to ISIS can see the horrific things they do, but their memetic structure paints a pretty strong picture of them winning, which allows them to recruit from a position of strength despite being nowhere near superpower status. The Ultimates are probably one of the best examples of meme-based societies in Eclipse Phase. While some might say that they fall a little far to the fascist side of things, they're not so much totalitarian as they are incredibly focused on a particular political/social model and having a united purpose (basically, posthumanity via improvement) that they can form a whole society based on that. One of the things that Eclipse Phase notably lacks are non-exsurgent terrorist groups. You have Firewall, but they're really more a secret organization, and while their actions look like terrorism, you don't really see them do terrorism. Barsoomians occasionally cause some serious trouble for hypercorps, but for the most part you don't see large-scale terrorism throughout the solar system. In space, where you have a ton of easily penetrated "soft-shell" stations and a need for life support systems almost everywhere (to say nothing of high population density and enclosed spaces), they'd be a major concern for security forces. For thought-germs, one thing to remember is that a meme doesn't necessarily have to be catastrophically horrible to be bad. Anger goes a long way in terms of memes/thought-germs. We see that in real life with a variety of things that I won't mention because of political reasons and wanting to work at some point in the future, but when you have a bunch of people on a habitat being run by a small group of people, what happens when one person does something they shouldn't and then suddenly the whole station management is thrown into question? Keep in mind that in EP there are a bunch of people from different backgrounds and situations thrown together. There's some level of affinity-based selection for living spaces, but that's not exactly going to result in a happy family. Just because I have +morphological freedom and +open source doesn't mean that I'm going to get along with other people with +morphological freedom and +open source moods. For instance, I'm anti-copyleft, which is not necessarily the dominant open source ethos, and I'm pro-alpha forking. Add in +religion, +personal development, +philanthropy, +hypercapitalism, and -hedonism, and you get some sources of strife with a lot of that community, not to mention a desire to integrate with other communities. For instance, if I were just +open source and +morphological freedom, I'd almost certainly associate with the argonauts. Take that -hedonism meme and +personal development, and I'd lean more toward the Ultimates. If you focus exclusively on +religion, I'd likely end up in the Jovian Republic. The weakness of affinity groups is that their members don't swear allegiance to the flag, so to speak. People with a mix of common motivations for their affinity group and motivations that run against the grain in their affinity group are prime targets for rage memes; point out places where their local affinity group has motivations that differ from theirs, and you wind up with someone that can be easily swayed into actions that run contrary to the general social order of that habitat or affinity group.
    Mckma Mckma's picture
    SquireNed wrote:I think that
    SquireNed wrote:
    I think that one thing that people overdo when talking about memes (in the EP/Dawkins sense) is that they aren't like mindhacks and stuff. An example of a modern day memetic assault is the sort of stuff ISIS does all the time. Nobody else really does it like they do; even opponents and outsiders to ISIS can see the horrific things they do, but their memetic structure paints a pretty strong picture of them winning, which allows them to recruit from a position of strength despite being nowhere near superpower status.
    This is actually getting a little closer to what I was thinking but not expressing well. I'm thinking the threat is not so much that people are just "crazy" and doing "bad" things, it's that they are making totally understandable (albeit disastrous) decisions based on dangerous/false ideologies or information. (Note: Not condoning terrorism or ideological extremism, but the "understandable decisions" are made based on perceptions, not facts of ISIS). So the difficulty then in some ways becomes do I just totally obliterate this group for the safety of the rest, or do I try to inform/rectify the situation?
    R.O.S.S.-128 R.O.S.S.-128's picture
    I thought what I'd do was...
    ... I'd pretend I was one of those deaf-mutes. I'm actually surprised it hasn't been brought up already, but Ghost in the Shell: Stand Alone Complex also contains an example of an Akaja-style meme in the Laughing Man. The original Laughing Man was a young hacker who pulled a one-off stunt because he had stumbled onto a conspiracy and got all hot-headed about blowing it wide open. However the "Laughing Man" pursued through most of the series is actually a large collection of copy-cats who had picked up on the meme and ran with it, often using it toward their own ends. The original Laughing Man had long since retired (for lack of a better word), and could only look on with disappointment as the meme he had accidentally created ran rampant. The sequel has a twist on it with the Individual Eleven, which at first appear to be an out-of-control meme originating in an obscure series of political essays, but in fact turn out to be a cyberbrain virus that mimics memetic behavior to hide its origin (the "eleventh essay" in the series never existed, it's a red herring planted by the virus.)
    End of line.
    uwtartarus uwtartarus's picture
    In SAC, wasn't the copycat
    In SAC, wasn't the copycat thing really just a conspiracy to smear the Laughing Man's original plans (to reveal corporate malfeasance involving that vaccine), so it wasn't really memetic as it was a smear campaign? Now I am having a hard time remembering whether it truly was a Stand Alone Complex (a memetic thing gone awry) or just a plain conspiracy.
    Exhuman, and Humanitarian.
    Pyrite Pyrite's picture
    The Anti-Life equation is an
    The Anti-Life equation is an example of a meme-virus from the comic books, and a great example of how hard it is to make something that would seem like an actual effective meme-virus. Most of what I can think of as far as a true X-threat meme goes, would be something that undermines the sense of self and continuity that most people need to keep sane. Most transhumans reject memes that challenge their sense of legitimacy as a person, but a meme that seemed seductive for one reason, but carried implications that the transhuman themself is just a mindvirus and therefore has no moral duties or whatever, could be really dangerous.
    'No language is justly studied merely as an aid to other purposes. It will in fact better serve other purposes, philological or historical, when it is studied for love, for itself.' --J.R.R. Tolkien
    SquireNed SquireNed's picture
    Really, any sufficiently
    Really, any sufficiently attractive antisocial meme can be dangerous. Even ones that only induce harm in a small fragment of the population can still cause significant effects in a society where everything is a limited resource, like it is on some of the smaller habs. Imagine if Jovians got hit with an "impending apocalypse" meme like happened a couple times in the Middle Ages with the Plague and stuff like that. Heck, set off the right meme in the Ultimates and you have a total war spanning the system.
    ThatWhichNeverWas ThatWhichNeverWas's picture
    Wh...Wha...
    Wha... what? A thread I can meaningfully contribute to? I... Live... AGAIN.
    MrWigggles wrote:
    The problem with Meme based dangers, is you're kinda stuck with just copying Akaja. Any weaponized meme, isn't something that players can really interact with well, unless your group is almost entirely research types and you like doing medical dramas.
    Armoured wrote:
    Memes are difficult to work with, as most people aren't good at thinking about ideas. Ideas are scary, but ideas about ideas get a bit meta and are hard to make compelling.
    Sort of this. The problem is that technically every faction, cult, group, or following is a meme or collection of memes, so if you want to "explicitly" call attention to a meme-based plot then you need to build in details that differentiate it from the norm, like the difference between "disease" and "bacteria". The first, akiaja-esque way is to make the memeplex sapient/sentient. I can see two ways of doing this, apart from Akaja's wandering personality. In the first, the Memeplex works on a purely unconscious level; the actions of the memeplex derive from "incidental actions", like throwing cans away, choosing which way to walk down a street, changes to speech patterns, and so on. From the point of view of the PCs, they would see that there is a sentient agent acting, but all those actions would be a result of accidents or impossible coincidences – A businessman throws an empty beercan onto the ground instead of into the recycler, a passing youth idly kicks it down a path, hitting a woman who yells back, distracting a construction worker who accidentally drops a 50-tonne wrecking ball onto the group's getaway car. The second way is similar, but more blatant – the memeplex's actions are buried in what the carrier thinks is the correct response to a given situation – your waiter tries to gut you with a steak knife because it's the polite thing to do, and a random woman on the street mocks your impotence, and that the PlagueMind will spread and consume all... because it's such a nice morning and she's being friendly. On the other hand, if the meme is to be played "straight", then there needs to be something specific about the infection method or symptoms to advertise it's exceptional nature. The easiest way to do this is by making the meme be irrational, but be successful anyway – "Headhunters make great housepets" or "The TQZ is a great place for a romantic weekend" for example - If people are treating these as rational, well thought out ideas then something is seriously off. The flipside would be having an otherwise acceptable concept being taken to irrational extremes – "All knowledge should be free and open source, so I must make everyone know what it feels like to be eviscerated" or "We shouldn't break the law, therefore Jaywalkers should be Drawn and Quartered". Or if that's all too much, give the meme an incidental symptom.
    In the past we've had to compensate for weaknesses, finding quick solutions that only benefit a few. But what if we never need to feel weak or morally conflicted again?
    SquireNed SquireNed's picture
    One thing I would caution
    One thing I would caution people about, however, is making memes be too extreme. One of the things that we see with modern memes is that there are times when irrational messages get passed around, but they are only rarely adopted. It's hard for memes to supplant things that already exist in a person's worldview. Successful memes capitalize on things that are missing in someone's worldview; for instance "Join our cult and have a purpose!" If you can trigger a motivation that someone has never fulfilled, even if they haven't thought about fulfilling it, you can go a long way. I think of Fury Road: Immortan Joe has created an immortality/death cult built around the concept of Valhalla. Of course the desire to live (and die! AND LIVE AGAIN!) is a big deal in a post-apocalyptic society where survival is always sort of dependent on the day. One example of a meme that could be dangerous in Eclipse Phase is "All organizations exist to deny the agency of their members." Set that one off in somewhere @-leaning but not really @, like Titan, and you could see a potential threat to stability in the region as people "throw off oppression". At the same time, however, you aren't going to see a meme that does things like rewriting etiquette so that stabbing people is correct. That's something from the realm of mental disorders, basilisk hacks, or flat-out exsurgency; you won't see that without some major changes to a person's programming, or something like the Futura project where you've got someone that just plain didn't adapt to norms like "don't stab people, you dingbat".
    R.O.S.S.-128 R.O.S.S.-128's picture
    Speaking of which...
    A good, if unintentional, example of a meme that can exploit other existing memes (or as the people holding them would say, reasonable beliefs) to bring about dramatic outcomes is the intro to Dawn of War's Dark Crusade campaign: https://youtu.be/dD1eLDQ-BTg The memes at play here are simple: A: Something your faction wants is on Kronus (and that "something" isn't necessarily the same for all factions, but can draw them into conflict regardless). B: Allowing that something to fall into the wrong hands (or failure to bring that something about) is utterly unacceptable. C: All other factions are plotting against you and not to be trusted. The result: seven armies clashed on this one world. Each refusing to back down, each *convinced* it was in the right.
    End of line.
    Voormas Voormas's picture
    I'm laughing pretty hard
    I'm laughing pretty hard right now because by sheer coincidence I too am planning a game with the main-arc being an out-of-control meme - except the meme I came up with is sort of all about inexplicable coincidence... I was asking for thoughts on another forum, I'll copy/paste here;
    Me wrote:
    So I've been planning to run an Eclipse Phase game for a while now, all my notes and stuff are starting to come together but I was wondering if people had any feedback / advice they could give; The central arc of the game is gonna be the spread of a meme (via a Petal at first, with the threat of it transcending to other media) relating to destiny; what does the collective unconsciousness of transhumanity believe will be it's fate? Memes are just ideas, but something about this one lodges in the subconscious and wants to be manifest - after the trauma of the Fall though any manifestation of what transhumanity collectively believes will be its fate can't be anything good (for extra irony the meme itself isn't exsurgent or anything like that, it's potency is a complete dumb accident) I figure the way an idea stuck in your subconscious would operate is via little pushes - you still feel like you're making your own decisions, but your subconscious bias' are being influenced. If it's tied in with your sense of cause-and-effect (destiny being the ultimate fulfilment of effect) one way to manifest is pushing people towards lots of little coincidences (which will become noticeable and helps point to something weird going on) - but inevitably the wrong person, the wrong group, etc are going to get pushed towards some greater manifestation of the fate of transhumanity aka proper x-threats With the major spread of this stuff being via Petal that is a huge bottle-neck (it's still not clear to me why Petals are hard to produce other than *space-lumber*) and gives the players a way to act once they get their heads around the problem (which is probably gonna be really hard and thus gives this stuff lots of time to ferment), if it did manage to transcend to other media it becomes much more abstract how you can have players interact with it so I guess that could be a time-critical mission to stop the "scene" from pirating some XP or something The game itself is going to focus on criminals in the inner-system (with the players all members of different gangs); doesn't exclude missions out on the brink, but for the most part it'll be investigating leads related to criminal gangs in and around Mars - part of the reason for this is that every published mission has really good hooks for people with g-rep (which makes some prep a little easier for me), but also criminals are basically non-political so plenty of opportunity to interact with different factions of the game (and their ideas about what is in store for transhumanity), and most importantly it gives them a big "in" with regards to Petals Turning these ideas into actual scenarios is gonna be difficult I think, this stuff tickles that "hoho look how clever I am" part of my brain but I would appreciate any suggestions on how to translate that into an actual game that is fun to play (I'm sure the published missions will be fine at least)
    So yea we're both onto similar ideas, so all the advice in the thread has helped me out too - I had a lot of problems trying to keep the scope down to something players can actually interact with which is why I settled on Petals as a way to spread a subconscious meme but I like your idea of a social engineer pushing the same ideas; maybe a Cult leader pushing the regular-meme version of "What will become of us?" and tapping into the sticky version would give players an actual bad-guy instead of dumb luck :)
    uwtartarus uwtartarus's picture
    Aren't Petals designed to be
    Aren't Petals designed to be one-off use on purpose because even the scum and the anarchists don't want contagious Petals since they are highly disruptive things that rewrite your brain bits and hack your mesh inserts/entoptics. Now I want to design a scenario where someone unshackles a Petal and sets it loose into the air, like a hyper dangerous hallucinogenic hacking gas... then it just needs to developed sentience and sapience due to meshing together all of the neural pathways of affected transhumans.
    Exhuman, and Humanitarian.
    apathia apathia's picture
    One idea: A major
    One idea: A major unrecognized player in the Fall was a powerful meme, codenamed Ferver, which encourages extremist factionalism and discourages compromise. Possibly Ferver was the first construction of the TITANs, or maybe it was just an early cognoweapon that went out of control on its first deployment. At its core, Ferver is just a meme that radicalizes people. It isn't exsurgent or sentient, and the only difference from garden variety radicalism is the intensity and ease of spreading across groups. Ferver has a short active period and leaves lasting damage -- in the active period, victims will undergo extreme actions for their cause, but also try to radicalize their friends (to bring them into the fight) and enemies (to reveal their true colors). Ferver spreads because its victims want it to spread, and it adapts to new cultures by having its carriers think up cross-cultural ways to cause offense. Ferver burns out in a most individuals within a few months, leaving victims more jaded and anti-social, but temporarily immune to reinfection. The best identifying mark of Ferver is the presence of similar imagery being used across groups that hate each other -- it's unclear whether this is because Ferver depends on some specific subset of unusually powerful icons to spread, or is simply a byproduct of the infection process. Ferver is dangerous because it is subtle, not because it is strong. Few people recognize it existence, much less consider it an x-threat. The infection that engulfed Earth during the Fall burned itself out naturally. Recently, a dozen Fall-era infogees in the Active phase were all resleeved on Luna -- they quickly radicalized a swathe of the Clanking Masses, then spread Ferver to the Planetary Consortium writ large. The result has been depressed markets (less deal-making) and a huge uptick in intercorporate warfare. *** The cons of Ferver as a plot device is that it's 1) not particularly supernatural, and 2) basically a downer.