As the culture industry quickly discovered, biotech and resleeving technology clashed with the media’s ability to focus the spotlight on specific icons. When everyone can be bodysculpted, the beautiful people need to be more than glamorous faces. More to the point, the public’s interest in celebs faltered when famous people repeatedly changed their looks and were no longer immediately recognizable. One of the ways big entertainment has responded is to promote metacelebrities— icons based on characters rather than real people. Each metacelebrity has their own (very expensive) unique customized morph, but the person sleeved within that morph often changes. The actress Angelique Stardust, for example, once existed as a real person, but is now a character who has been played by over a dozen people since the original rose to stardom in AF 3 and promptly sold off her celebrity character rights to Experia. Likewise, award-winning heart-breaker Juan Nguyen is a constructed persona based entirely on the action hero star who died and was lost during the Fall. Many metacelebrities are modeled on fictional characters; notorious bad girl Sun Mi Hee is no different offscreen than the ass-kicking villain role that brought her to fame, never traveling anywhere without her iconic pair of glowering smart leopards. Actors taking on a metacelebrity role often undergo psychosurgery to better play the part. Metaceleb personas are strictly managed and marketed as a media product to appeal to specific consumer groups. Though they play an active role within hyperelite circles, many of the genuine glitterati view them with humor at best, disdain at worst—though some have learned the hard way not to underestimate or mess with the small armies of media engineers behind each metaceleb’s carefully crafted image.